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Our People

Axito is led by its five partners, each responsible for a different division of Axito’s consulting services:


Simon Loader
B.Bus Marketing, Management
Managing Director & Resident Marketing Expert

Simon loves bringing ideas to life.

A successful entrepreneur from a young age he is a master marketer of both products and services and has a passion for helping others realise their dreams.

Specialties: Marketing, Sales, Business Strategy & Planning, Start-up Business

Contact: 0434 566 855 /


Mark Loader
Director & Resident HR Expert

Passionate & experienced, Mark has a wealth of experience as a senior HR consultant and specialist advisor to both the profit and not-for-profit sectors and has a dual focus on improving the efficiency and competency of the HR function in local businesses.

Specialties: OH & S, HR Policy, Employee Motivation & Performance Management.

Contact: 0417 938 703 /


Michael Watson 
B.Bus & CPA
Director & Resident Finance Expert

An accountant by trade Michael specialises in helping business take control of their financial management and performance.

Michael's focus is on systemising the financial management function to reduce the time and costs involved whilst simultaneously increasing the quality of the financial information output by the financial system. The outcome for your business: increased efficiency, productivity and ROI & improved profitability, cash flow and business value.

Specialities: Financial Management, Corporate Strategy, Business and Financial Improvement, Financial Coaching, Managerial Finance

Contact: +61 403 990 171/


Daniel Dawson
Director & Resident Technology Expert

With a background in software engineering, Daniel has a passion for bringing technology into the workspace to maximise productivity.

Specialties: Web design & development, Application design & development, Integrated device solutions, Complex software solutions, Web & mobile shopping carts, Digital Marketing

Contact: +61 451 188 806/


Mark Adams
Director & Resident Business Productivity Expert

With a background in consulting specializing in business improvement, project management and systems, Mark brings a wealth of knowledge and experience in understanding business requirements and implementing and managing change across a range of industries and markets.

Specialties: Business Productivity, Process Reengineering, Project Management, System Selection and Implementation.

Contact: +61 412 397 909 /